PRESS RELEASES
Onlineshoes.com Selects Mercado Search & Merchandising Solutions to Help Customers Find the Right Fit – and Drive Online Sales
PALO ALTO, CA - August 3rd, 2005 - Mercado Software, a leading provider of e-commerce search and merchandising solutions today announced that Onlineshoes.com, a leading online footwear retailer, will deploy Mercado's powerful search & navigation, and advanced merchandising solutions to drive sales on their e-commerce web site.
"Search and navigation are integral to the success of our site, so it was very important to us to find an extremely stable platform - Mercado fit the bill," said Dan Gerler, President and CEO of Onlineshoes.com. "The team at Mercado was able to offer a unique solution that incorporated our business metrics with their product features such as relevant search results and linguistic capabilities. We also appreciated their turnkey approach to implementation, which frees our team to focus on other initiatives, and this made Mercado the clear choice."
The marketing and merchandising staff at Onlineshoes.com will make extensive use of Mercado's merchandising suite to optimize selling opportunities on their site through up-selling, cross-selling, and time-sensitive promotions. With more than 100 brands and a deep selection of styles, sizes, and widths available to them, Onlineshoes.com customers will use Mercado's intuitive search & navigation to successfully make a purchase selection every time.
"We are very pleased to have been chosen by Onlineshoes.com," stated Corey J. Leibow, President and CEO of Mercado. "We look forward to working closely with them to help drive their online business to new levels."
About Onlineshoes.com
Since 1996, Onlineshoes.com has been the premier service leader in online retailing of branded footwear for men, women. Offering over 100 brands including Merrell, Kenneth Cole, New Balance, Rockport, Dansko, and Johnston & Murphy, Onlineshoes.com features styles such as athletic, dress, outdoor, casual, and work. Onlineshoes.com is wholly owned and operated by Gerler & Son, Inc. of Seattle, WA. In business since 1968, Gerler & Son is an independently owned retail company which also owns five shoe stores in Washington State and Virginia. The national distribution center for Onlineshoes.com is located in Mountlake Terrace and the corporate headquarters is in Seattle. For more information about Onlineshoes.com, please visit www.onlineshoes.com or call (800) 786-3141.
About Mercado Software
Mercado is a leading provider of e-commerce search & navigation and advanced merchandising solutions for B2B and B2C businesses. Through offering online customers a superior buying experience and equipping business managers with a powerful platform to implement merchandising strategies, online retailers and businesses can constantly grow their business results. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, Blockbuster, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. Mercado's unique technology, combined with its commitment to innovation and its experienced team, delivers bottom line results for its customers. Such benefits include increased revenues, higher productivity, reduced operational costs, and improved customer satisfaction. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
Media Contact:
Kevin Lindsay
Tel: (403) 697-3183
Email: klindsay@mercado.com
