PRESS RELEASES
Mercado and Fireclick Announce First Joint Closed-Loop Merchandising Solution at Onlineshoes.com
Companies to Present Joint Solution via Webinar this Wednesday, October 19
PLEASANTON, CA and MINNEAPOLIS: October 17th, 2005 - Mercado Software, a leading provider of e-commerce search and merchandising solutions, along with partner Fireclick, a leading provider of web analytics solutions, and subsidiary of Digital River, Inc., today announced the first deployment of their joint Closed-Loop Merchandising Solution. Onlineshoes.com is now putting what they know about online customer behavior and site activity to work on its e-commerce website, by automatically capturing and integrating real-life business data into its Mercado-powered product search and merchandising system.
"Onlineshoes.com continually develops leading-edge systems to maximize growth and profitability. The Mercado Solution Partnership helps us achieve these goals much quicker than before," said Dan Gerler, President and CEO of Onlineshoes.com. "The joint Mercado/Fireclick solution enables elements of automated site merchandising for better-converting products - and performance-tuned search relevancy based on business factors." "We pride ourselves on delivering real-time, actionable information about online customers to our clients," said Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick. "The solution we have developed with Mercado takes "actionable" to a higher level, which can translate to increased conversions and revenue for companies like Onlineshoes.com."
"E-commerce search is not just about good search algorithms. It's also about increasing conversion rates - resulting in significant bottom-line impact. Site search and merchandising must make effective use of real-life business drivers," said Corey J. Leibow, CEO of Mercado Software. "Our partnership with Fireclick allows our customers to fully leverage the insight they gain through web analytics - automatically. We are very pleased with the Onlineshoes.com deployment, and look forward to many more fruitful joint deployments with Fireclick." Interested parties are invited to join Mercado and Fireclick for their free educational webinar "Closed-Loop Merchandising for E-Commerce: Using Advanced Merchandising Techniques and Web Analysis Tools to Improve Your Bottom Line" on Wednesday, October 19, 2005 at 11:00 PDT/2:00 EDT.
Register at:
https://fireclickevents.webex.com/fireclickevents/onstage/g.php?d=771753147&t=a
(event number 771753147)
About Mercado Software
Mercado is a leading provider of e-commerce search & merchandising solutions for online multi-channel retail and B2B businesses. By enabling a superior buying experience and equipping business managers with a powerful platform to implement merchandising strategies, retailers and businesses can constantly grow their business results. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, Blockbuster, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Fireclick
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.
About Onlineshoes.com
Started in 1996 as the first online shoe retailer, Onlineshoes.com has experienced exponential growth over the past nine years to become the premier service leader in online retailing of branded footwear for men and women. With over 100 brands including Merrell, New Balance, Rockport, Dansko, Keen and Johnston & Murphy, Onlineshoes.com is dedicated to offering exceptional service and quality footwear brands. The national distribution center for Onlineshoes.com is located in Mukilteo, Washington and the corporate headquarters is in Seattle, WA. For more information about Onlineshoes.com, please visit www.onlineshoes.com or call (800) 786-3141.
Mercado Media Contact:
Kevin Lindsay
Tel: (403) 697-3183
Email: klindsay@mercado.com
Fireclick/Digital River Media:
Gerri Dyrek
Tel: (952) 253-8396
Email: pr@digitalriver.com
