PRESS RELEASES
Mercado Software Announces New UK Business Initiatives at Internet Retailer 2006 in London, England
UK and Europe E-Commerce Business Heating Up and Embracing Mercado's Advanced Site Search and Merchandising Solutions
LONDON, England, September 26, 2006 – Mercado Software, the leading provider of e-commerce search and merchandising solutions today announced the launch of their new London-based sales, marketing, and delivery operation. With products designed for larger multi-channel retailers, smaller and quickly growing internet retailers, and B2B e-commerce, Mercado is now enabling UK online businesses to provide the best possible shopping experience for their customers while at the same time maximizing their sales success and online conversion rates.
According to Forrester Research ("UK eCommerce Forecast: 2006 To 2011", Forrester Research, Inc., August 2006), "By 2011, 32 million UK consumers will be shopping online. These consumers will remain the second biggest spenders in Europe: The value of the goods they buy online in 2011 will add up to almost €76 billion, making the UK the most lucrative eCommerce market in Europe. Most retail categories will see double-digit year-on-year growth, with alcohol and clothing growing fastest."
"With major retailing brands like Sears, Macy's and JCPenney as clients, Mercado is recognized in North America as the leader in e-commerce search, navigation and merchandising solutions," said Rich Beattie, VP of European Sales and Alliances. "We are already working with several leading British e-commerce retailers and partners and anticipate gaining significant market share, as we unseat generic search solutions that do not understand and effectively address e-commerce needs the way Mercado does."
Mercado's UK and European customers include businesses like Ocado, Biasco.com, and the UK's leading outdoor retailer Blacks Leisure Group. Blacks recently chose Mercado for its two e-commerce sites (http://www.blacks.co.uk and http://www.millets.co.uk). In addition to making it easier for their customers to find what they're looking for, Mercado will enable Blacks to proactively sell on their site by presenting shoppers with relevant offers.
"Our search and merchandising platform is widely recognized by our customers and industry experts for its ability to increase conversion rates and order value," said Corey Leibow, CEO of Mercado. "We are extremely excited about the growth in the European e-commerce market and the opportunities that are rapidly developing for Mercado."
Mercado is participating in today's UK Internet Retailer Show in Hammersmith, London (http://www.retailevents.co.uk/ir2006/), and will be conducting a workshop entitled Practical Techniques for Increasing Site Conversion.
About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Ocado, Sears, Williams-Sonoma, JCPenney, Macy's, Target, and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit http://www.mercado.com or call +44 (0)1628 509 008 (toll-free in North America at (888) 376-1400).
Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com
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