PRESS RELEASES
Delightful Deliveries Uses Mercado to Increase Units Purchased Per Visit by 100%
Leading Online Gift Retailer Attributes Bottom-line Improvements to Significantly Improved Search and Merchandising
PLEASANTON, CA, November 9, 2006 - Mercado Software, the leading provider of e-commerce search and merchandising solutions, today announced that since going live with the Mercado solution in May, Delightful Deliveries (www.delightfuldeliveries.com) has experienced significant improvements to their bottom line. The company recently reported a 45% increase in conversions, a 20% increase in revenue per visit, a 50% increase in orders per visit, and a 100% increase in units bought per visit this year as compared to the same time period last year before Mercado.
Since its launch in 1997, Delightful Deliveries has quickly established itself as one of the premiere Internet Gift Retailers. No. 445 in this year's Internet Retailer Top 500 Guide to Retail Web Sites, Delightful Deliveries grew sales last year by 75%, and expects this trend to continue.
"We have been extremely impressed with the Mercado solution, as well as with the ongoing attention and support we get from Mercado's merchandising experts," said Delightful Deliveries President & CEO Eric Lituchy. "The improvements we've experienced are the direct result of implementing Mercado and of making it easier for customers to buy the perfect gift."
According to Lituchy, "Our new site merchandising enhancements have allowed us to more effectively serve the customer who enters our site seeking a gift basket, gourmet meal, or bouquet – and are clearly contributing to our growth. We're looking forward to a record holiday season."
Delightful Deliveries is one of several clients using Mercado's merchandising console to easily create custom landing pages to get the most out of their paid search and e-mail marketing programs, which cost retailers on average more than $21 and $5 respectively per order (source: State of Online Retailing 2006). By using landing pages as a powerful merchandising tool, Delightful Deliveries is increasing revenue and units per order – realizing better ROI on these kinds of marketing programs.
"We're very pleased that Delightful Deliveries has taken full advantage of our merchandising solution, and are thrilled that they are getting great results," said Corey Leibow, CEO of Mercado Software. "We're looking forward to being part of their continued success, and wish them a fantastic 2006 holiday season."
About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for internet and multi-channel retailers, and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Delightful Deliveries
DelightfulDeliveries.com started in 1997 and has quickly established itself as one of the premiere Internet Gift Retailers. Our mission is "To bring great products to gift givers, while providing world-class service." You will always find our gift delivery efficient and always timely. Delightful Deliveries features Mrs. Fields®, Shari's Berries®, Ghirardelli Chocolate® and over 1500 delicious gifts. For more information about Delightful Deliveries, please visit www.delightfuldeliveries.com or call (877)442-6333.
Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com
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