PRESS RELEASES
Mercado Software Becomes an Omniture Accredited Application Partner and Announces the Immediate Availability of Metrics-Driven Merchandising with Automated Integration Via Omniture Genesis™
Mercado Customers Can Now Eliminate Merchandising Guesswork by Leveraging Omniture Web Analytics into their Search and Merchandising Strategy
PLEASANTON, CA, December 12, 2006 - Mercado today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Mercado's industry-leading search and merchandising solution is immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between Mercado solutions and Omniture SiteCatalyst. The technology was introduced yesterday at Omniture's "Plug and Play" Online Marketing launch event in San Francisco.
When it comes to site search and merchandising, online retailers face a number of challenges, including: knowing which products to promote to their customers; choosing and deploying the most appropriate merchandising techniques; and being able to respond easily and quickly enough to changes in their business. Mercado's Metrics-Driven Merchandising removes the guesswork in e-commerce by incorporating Omniture Web analytics into site search and merchandising. E-commerce managers finally have the ability to monitor their site's marketing efficiency and have the site automatically adjust to ensure the highest possible levels of sales conversions and order size. Mercado enables them to quickly act on the insight Omniture provides and easily roll out new online merchandising strategies – and within minutes begin to measure their effectiveness.
About Omniture Genesis
The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.
Omniture Genesis enables "Plug-and-Play" online marketing–an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:
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Ad Serving Affiliate Marketing Customer Experience Customer Relationship Management (CRM) |
E-mail marketing Information access Mobility Offer Testing & Optimization |
Rich media Search Engine Marketing Site Search and Internal Search |
"We have developed Metrics-Driven Merchandising in response to customers telling us they want to leverage analytics to make merchandising easier and more effective," stated Corey J. Leibow, President and CEO of Mercado. "By deeply integrating the power of our search, navigation and merchandising technology with Omniture, Mercado is giving retailers a real merchandising boost. Omniture is already a great partner, and because so many of our joint customers realize the value of this kind of integration, this accreditation further demonstrates our commitment to deliver a joint solution that builds on our collective best-practices."
"Omniture works with the leading brands in online retail, and we continually strive to provide them with the tools and expertise to help them achieve a higher level of return from their online investments," said John Mellor, senior vice president, business development at Omniture. "Having Mercado as an accredited partner means that, more than ever, our joint Internet and multi-channel retailer clients can not only validate merchandising instincts, but take immediate action on their knowledge of site behavior."
About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com
About Mercado
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Broadspan Commerce, Williams-Sonoma, JCPenney, Macy's, Target, Organize.com, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com
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