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Mercado Software Announces Rapid-ROI Search and Navigation Solution for SMB Internet Retailers

Mercado Base™ Provides an Affordable and Hassle-Free Best-in-Class Solution that Turns More Browsers into Buyers

PLEASANTON, CA, May 30, 2007 - Mercado Software, the leading provider of eCommerce search and merchandising solutions, today launched Mercado Base – a hosted search and navigation solution for smaller or emerging Internet retailers who are tired of mediocre search results and wish to improve conversion rates.

Mercado Base is built on Mercado's proven eCommerce search and navigation platform, and provides the same quality of search, performance, and patented navigation used by many leading multi-channel retailing brands such as Macy's, Sears, GUESS?, REI, and Williams-Sonoma.

Unlike free or non-eCommerce search solutions, Mercado Base offers extremely strong linguistic capabilities and retail industry thesauri, allowing Internet retailers to have effective search up and running immediately without the need for labor-intensive "query baking" or requiring the search system to learn over time. Mercado Base also boasts comprehensive and easy-to-use reporting, allowing business users to monitor and analyze search behavior, trends, and specific eCommerce metrics such as searches that result in shoppers being directed to departments or product categories.

"Industry experts concur that quality search is a must-have eCommerce feature, and has proven to dramatically increase conversion rates" said Corey Leibow, president and CEO of Mercado Software. "We're now working with a large number of SMB Internet retailers who have seen tremendous value in upgrading their search and navigation in terms of dollars and cents."

According to MarketingSherpa, 43% of visitors who land on a website go directly to the search function. And customers who use the search box on eCommerce sites convert at nearly three times the rates of general browsers.

Additional Mercado Base features include:

Software-as-a-Service (SaaS) deployment means no IT overhead
The industry's leading eCommerce search algorithm that offers an optimized blend of exact matches and associations
Highly relevant search, browse and navigation results and rankings, offering relevancy thresholds/overrides; leverages content data structure to maximize matching
20+ industry out-of-the-box domain dictionaries
Dynamically generated navigational paths, including refinements based on attributes and smart classification
Breadcrumb trail of user activity within site creates stickiness – reduces abandonment
Recommendations for optimal SEM term bidding

"Mercado Base offers an ideal starting point for Internet retailers who want to deploy rich searchandising features down the road," adds Leibow. "We uniquely offer an easy migration path for clients wishing to add more sophisticated merchandising features, or who are increasing the size and complexity of their online offering."

Mercado Base is available immediately and is offered on a monthly subscription basis. Mercado offers attractive migration pricing for customers wishing to upgrade to its complete hosted or on-premise merchandising suite.

About Mercado Software

Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., Guess?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com

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