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Mercado and Omniture Unveil Genesis Integration to Provide Seamless Metrics Driven Merchandising™

New Mercado Adapter Provides Actionable Reporting and Automated Product Ranking to Increase Conversions

Pleasanton, CA and London, UK October 30, 2007 - Mercado Software and Omniture (NASDAQ: OMTR), today at eCommerce Expo London, announced a powerful new tool to enable online retailers to maximize conversion rates. Mercado's newest adaptor allows online retailers to tightly integrate insight gained through Omniture Genesis with their site's search, navigation and merchandising capabilities.

Metrics-savvy eCommerce executives rely heavily on analytics data such as those provided by Omniture Genesis. Shortening the cycle between analysis and action is a goal commonly identified by retailers – both large and small. By adopting a Metrics Driven Merchandising strategy Mercado customers are taking much of the guesswork out of merchandising and are seeing significant bottom-line improvements.

"The integration of Web analytics and searchandising is essential for any online business wanting to keep its finger on the pulse of its business – and put metrics to work generating more revenue," said Geoff Atkinson, Marketing Chief of Staff at Overstock.com. "Mercado's new Omniture Genesis Adaptor pulls click-through, conversion rate, revenue and other valuable business data into our search and merchandising system – optimizing our merchandising mix for maximum sales."

"Our Analytics Adaptor for Omniture Genesis provides the seamless integration of valuable business metrics such as searches, clicks, items sold, conversion rates and revenues," added Corey Leibow, Mercado's president and CEO. "This enables our joint retailing customers to easily analyze site activity and automatically deploy merchandising strategies based on this insight."

About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for SMB, multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., GUESS?, Inc., Overstock.com, Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com

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