PRESS RELEASES
Fabric.com Drives up Conversion Rates with Mercado
Leading online fabric store increases new customer sales and average order size through search and merchandising
Pleasanton, CA, November 28, 2007 - Mercado Software, the leading provider of eCommerce search & merchandising solutions, today announced that Fabric.com (www.fabric.com), the world's leading online fabric store, has deployed Mercado On-Demand™.
In response to its customers requesting better search on the site, the Fabric.com marketing team looked at a variety of site search and navigation solutions on the market and decided to go with Mercado's software-as-a-service (SaaS) offering. They selected Mercado because of its proven ability to make it simple for customers to find the products that they are looking for. Mercado enables Fabric.com's online customers to easily refine their search through selection criteria such as color, width, type of project, and seasonal categories – enabling them to quickly and efficiently narrow their choices and make a purchase.
"Since we went live with Mercado, we have seen big improvements. By implementing special first-time customer promotions like special shipping offers, we are now getting about 25% more new customers every day," said Laurie Eady, Director of Marketing at Fabric.com. "Our conversion rate has improved by 30 to 40 percent – a definite and noticeable improvement to our bottom line. We have also seen a bump in the average size of individual sales, and I am sure as we continue to tweak, add rules, and clean our data, this will only get better."
Mercado's merchandising functionality has also made it easy for Fabric.com's marketing and merchandising teams to manage campaigns and create landing pages to promote seasonal and special items.
In addition to the improvements in sales, Fabric.com was very impressed with the customer service, responsiveness, and "can do" attitude of the Mercado team. According to Ms. Eady, "They addressed all of our business requirements, and worked closely with us to make sure we would be successful. I strongly recommend Mercado to any online retailer that needs to maximize its sales, sales conversion and overall customer relations."
"The great results Fabric.com has seen in a relatively short period of time really underscores the positive impact on-demand site search and merchandising has on a retailer's bottom line," said Corey Leibow, President and CEO of Mercado. "We look forward to being part of their continued success."
About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for SMB, multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., GUESS?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Fabric.com
Fabric.com (www.fabric.com) is the world's leading online fabric store. Originally, Phoenix Textiles Group, Inc. was founded in 1993 by Stephen Friedman, as a wholesale distributor of apparel fabrics. In 1999 Phoenix Textiles went online to test the concept of selling cut-yardage fabrics directly to consumers. Today, that company is known as Fabric.com. The Company has 41 full-time employees and operates out of a 25,000 square foot office and distribution center, located at 2151 Northwest Parkway, Suite 500, Marietta, GA 30067.
Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com
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