PRESS RELEASES

Top UK fashion retailer Ted Baker looks forward to improving online performance with Mercado Software

December 7, 2007 - Ted Baker's website has gone live with advanced search and merchandising capabilities from Mercado Software. The leading eCommerce search & merchandising solution provider is supplying the lifestyle designer brand with searchandising tools for its online store.

Ted Baker will shortly celebrate its twentieth anniversary, and since starting as a designer of premium shirts in Glasgow, has rapidly grown its presence across the globe. Key to its continuing success is its online offering and Mercado's software is providing provide powerful merchandising and navigation capability as well as improved search capacity for those shopping for Ted Baker products online.

Martin Newman, Head of eCommerce at Ted Baker explains, "We see our online channel as key to finding new customers and it underpins our growth strategy. Central to this is improving the customer experience, and allowing customers to find what they want quickly and easily does just that. We were already aware of the success that Mercado's searchandising tools have brought to other online retailers. With the ability to quickly and efficiently implement promotions, list best sellers, and recommended related products, it provides search related content, specifically around the interest of the visitor. To have this functionality within our eCommerce platform now will ensure we have our busiest and most successful Christmas ever."

Rich Beattie, Vice President of Mercado Europe, said, "Ted Baker has quickly developed a reputation for high quality, fashionable products and grown into a company with a global presence. Our searchandising software will help them to continue that growth, by improving their current online offering and allowing their customers to enjoy the whole Ted Baker shopping experience."

About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Blacks and Millets, Charles Tyrwhitt, GUESS? Inc., Macy's, Scotts of Stow, and Virgin Megastores are some of the companies benefiting from Mercado's solutions.

For more information about Mercado Software, please visit www.mercado.com or call Paul Robinson on +44 (0)1628 509296 or email probinson@mercado.com.

Mercado Software Limited
Siena Court, The Broadway
Maidenhead, Berkshire SL6 1NJ, UK
Tel: + 44 1628 509 008
Fax: + 44 1628 460 033
www.mercado.com
Registered Number 877473569 England

###