PRESS RELEASES

Mercado Equips evo Customers with the Online Experience They Need to Gear Up this Winter

Outdoor equipment retailing innovator doubles business through SEO and searchandising

Pleasanton, CA, December 12, 2007 - Mercado Software, the leading provider of eCommerce search & merchandising solutions, today announced that evo, a leading retailer of outdoor equipment and apparel for ski, board, and skate enthusiasts, has launched Mercado On-Demand on its online store (www.evogear.com).

Early in 2007, evo decided to improve its eCommerce results by upgrading their site's search and navigation – to make it more powerful and improve the customer experience. With approximately 75% of their business coming from evogear.com, they knew that providing an easy-to-use and customer-friendly experience was critical to their brand and bottom-line success.

"We've been really pleased with Mercado's site search and navigation, as it makes it a lot easier for our customers to seek out or to discover cool new gear," said Nathan Decker, director of eCommerce at evo. "Our customers don't want to spend a lot of time shopping online – if they can't easily find the perfect board, they won't buy it. Findability is central to effective eCommerce."

The ease of use of Mercado's merchandising console enables evo's online merchandisers to create, develop and publish customized product and promotional landing pages. "We continually customize and fine-tune landing pages to refine the customer experience. The sum of these incremental improvements is a dramatically enhanced shopping experience," said Decker. "Mercado also enables our merchandisers to quickly and easily optimize our landing pages for SEO. It just takes them a few minutes. They don't need to know how to program, they don't need to know HTML."

evo has also been very impressed with Mercado's scalability. During the current holiday season, the system is successfully handling unprecedented levels of traffic. "By using Mercado to reduce the overhead from our servers and product database, the responsiveness of our site has increased," boasted Decker. "The site is snappy! We have been able to handle triple the traffic and volume without having to invest in any additional infrastructure. Mercado On-Demand is easily servicing our record traffic and server requests."

"A real innovator in online marketing and eCommerce, evo is making great use of Mercado On-Demand to better its SEO results, as well as to really improve its customers' product-finding experience," said Corey Leibow, President and CEO of Mercado. "We are enjoying working with – and are learning a lot from – businesses like evo, who never stand still and are always pushing the edge of online retailing and the customer journey."

About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for SMB, multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., GUESS?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, Overstock.com, REI, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About Evo
evo is dedicated to creatively exceeding its customer and partner expectations. Every company vows to exceed expectations, but doing it with "evo style" means making a person stop and take note. It is doing things in a way that is not only unexpected, but creative to the point that it makes evo stand out from all other companies. Creatively exceeding expectations is taking off for a powder day to ski with a local rep and skydiving with the sales manager from the local wakeboard manufacturer. It means bending over backwards to not only maintain a solid relationship, but to nurture that relationship on all levels. evo is always thinking of new ways to add value and character to the evo experience.

Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com

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