PRESS RELEASES

S&A Industries Launches Mercado to Power two online brands – Karate Depot and ScrubsGallery

Small retailer gets big results with Mercado Site Search and Merchandising

PLEASANTON, CA, January 8, 2008 - Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced S&A Industries has launched Mercado On-Demand to power product search, navigation and e-merchandising on its eCommerce properties (www.karatedepot.com and www.scrubsgallery.com).

"Mercado enables us to compete with the big boys but without incurring mammoth marketing expenses," said Aaron Rubin, CEO and co-founder. "After starting with KarateDepot.com and ScrubsGallery.com, we are now in process of using Mercado across all our Web site brands."

S&A Industries selected Mercado's OnDemand search and navigation solution because they believe that once a customer arrives at a site, there must be a smooth and effective way for them to find the products they want, in the right sizes, colors, styles and price. In addition, S&A's merchandising team uses Mercado to create and deliver custom banners and landing pages that are presented according to the Web search terms that brought the prospect to the site.

According to Rubin, "the ability to easily narrow selections through multiple refinements has increased overall sales volume, conversions and average size of sales. Every month we have seen an increase. Whether it's adding a weighting factor behind the scenes or tweaking specific results sets, Mercado's solution is flexible and easy to work with."

On ScrubsGallery.com, the Mercado powered "click to see matching products" function has generated a 50% increase in conversions and size per individual sale orders, month by month. S&A has also been testing the balance between bargain shipping offers and product pricing on this site – to see which their customers best respond to.

Rubin's team is using Mercado to automatically create and present product rankings on KarateDepot.com. They have tested various parameters such as bestsellers, best reviewed, core versus non-core product promotions, etc., and have found that promoting bestsellers was the winner – providing the highest increase in sales conversions.

Rubin summarized by saying, "We strongly recommend Mercado as an eCommerce partner: the technology really works and is simple to manage, but just as important, the Mercado teams is great to work with is extremely responsive and helpful."

"S&A Industries represents a new breed of SMB online retailer," said Corey Leibow, Mercado CEO and President. "By recognizing a need in the market and quickly bringing new brands online with a replicable business model, they're demonstrating an agility that characterizes the "new" eCommerce."

About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for SMB, multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. OfficeMax, Sears Holdings Corp., GUESS?, Inc., Williams-Sonoma Inc., Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

Media Contact:
Mark Shapiro
858-573-0736
mshapiro@davismarrin.com

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