| Course Title |
CMC Training and Merchandising Best Practices |
| Length |
2 Days |
| Description |
This course is designed to educate your business team members in all operations of the Mercado Commerce Merchandising Console (CMC) and overall merchandising best practices. Key topics covered in this seminar are:
- How search works - results, relevancy and ranking
- Creating business rules
- Modify page content, redirection to URLs, banners, auto ranking and MVT rules
- Overview of the linguistic functionality
- Connecting the shopper terms to catalog items
- Using settings to add users, establish rights and create rule approval workflow
- Analyzing search reports and product sales reports
- Winning site search optimization techniques
- Overall merchandising best practices
|
| Benefits |
Upon completing this course, participants will be able to:
- Create and implement special sales with promotion content like banners
- Merchandise products on your site based on metrics like best sellers and high conversion
- Improve the overall investment in marketing programs like email and SEM through canned landing pages
- Improve the overall searchability of your site through linguistics and dynamic browse
- Enhance the user experience on your site by redirecting customers to landing pages or informational pages when appropriate
- Increase conversion rates and reduce no results through proper site search optimization
|
| Prerequisites |
Students should have a basic understanding of general eCommerce merchandising principles. They should also be familiar with their own revenue goals, product assortment, customer base and seasonal promotions. In addition, general knowledge of office applications like MS Office is highly desirable. |
| Target Attendee |
This course is open to all business users including merchandisers, product managers, marketing managers and site managers - all individuals who are in some way responsible for improving the overall site performance through increased revenue and higher conversion rates. |
| Location |
This course is available at customer site or online seminar. |
| Schedule & Pricing |
For more information, please contact your Mercado account manager or Mercado University today. |
