| Course Title |
Commerce Merchandising Console (CMC) Online Training |
| Length |
8 hours of online training over 4 consecutive days |
| Description |
This course is designed to provide an overview of the Mercado Commerce Merchandising Console. Key topics covered in this online training include:
Day 1: 9-11AM PST
- How search works
- Overview of the Commerce Merchandising Console (CMC) functionality
- Introduction to business rules
- Business rule basics
- Creating keyword triggers
- Creating business rules to modify page content
- Changing individual product results / changing product results by group
- Scheduling a business rule
- Results based business rule
- Canned product pages for email campaigns and special sales
- Creating an always rule to change search defaults
Day 2: 9-11AM PST
- Creating business rules to modify page content (continued)
- Changing categories and refinement names and values
- Changing merchandising zones
- Working with banners
- Reviewing rule history and notes
- Creating a landing page for category or brand pages
- Creating a results count / no results rule
- Creating an multivariate testing (MVT) rule
- Using auto-ranking to rank search results
- Creating merchandising layers or strategies – sitewide, by category, by product group
- Using auto-ranking to create seasonal strategies
Day 3: 9-11AM PST
- Using redirection rules
- Business rule management
- Introduction to linguistics
- Adding results with similar terms
- Removing noise with common phrases
- Using stop words
- Removing results with do not associate
- Using keep original term
Day 4: 9-11AM PST
- Introduction to settings functionality
- Working with business units
- Creating new users
- Business rule approval, workflow, email notification
- Working with reports
- Best practices of site search optimization
|
| Benefits |
Upon completing this online seminar, participants will be able to:
- Create and implement special sales with promotion content like banners
- Merchandise products on your site based on metrics like best sellers and high conversion
- Improve the overall investment in marketing programs like email and SEM through canned landing pages
- Improve the overall searchability of your site through linguistics and dynamic browse
- Enhance the user experience on your site by redirecting customers to landing pages or informational pages when appropriate
- Increase conversion rates and reduce no results through proper site search optimization
|
| Prerequisites |
Students should have a basic understanding of general eCommerce merchandising principles. They should also be familiar with their own revenue goals, product assortment, customer base and seasonal promotions. In addition, general knowledge of office applications like MS Office is highly desirable. |
| Target Attendee |
The course is open to all business users including Merchandisers, Product Managers, Marketing Managers and Site Managers – all individuals who are in some way responsible for improving the overall site performance through increased revenue and higher conversion rates. |
| Location & Schedule |
This course is available via online seminar only on the following schedule:
- 9/15/08 - 9/18/08 from 9 - 11 AM PST
- 10/13/08 - 10/16/08 from 9 - 11 AM PST
- 11/17/08 - 11/20/08 from 9 - 11 AM PST
- 12/8/08 - 12/11/08 from 9 - 11 AM PST
|
| To Register |
To register for this free online training or for more information, please contact your Mercado account manager or Mercado University (MercadoU@mercado.com) today. |
