MERCADO IGNITION

Mercado Ignition™ is an eCommerce suite providing Internet and multi-channel B2C/B2B commerce operations with the right solution to ignite immediate revenue growth and profitability through increased online conversions and average order value (AOV).

Mercado Ignition is a highly customizable solution featuring what industry experts have referred to as the "most advanced merchandising interface" – built on a proven site search and navigation platform, capable of scaling to millions of products. Mercado Ignition is offered as licensed on-premise software or custom managed hosted solutions.

Executing tried-and-true merchandising strategies...online

With Mercado Ignition, merchandising managers are in the driver's seat. Our Commerce Merchandising Console makes it easy to create, manage, test, and refine merchandising rules and campaigns. One of the most powerful characteristics of Mercado's merchandising is that it provides an "app in app" environment that allows merchandisers to simulate their eCommerce site – allowing them to easily build, test, and refine merchandising rules and campaigns.

Mercado Ignition also gives merchandising managers maximum control over search relevancy and multivariate testing features that allow them to determine the best strategy for offers, banner placement, and cross-sell/up-sell approaches.

One of the most popular features with merchandisers is the ability for them to easily create dynamic landing pages for search and email marketing campaigns. Some Mercado customers create hundreds of landing pages to engage shoppers when they arrive on their sites, and report significant bumps in conversion rates as a result.

Shoppers who use search are more likely to convert

When search is used to successfully locate a product, a purchase is more likely to be the result – nearly three times more likely. Clearly a bunch of things need to occur behind the scenes to make that shopper/product connection happen. Shoppers should take site search for granted: they should be able to assume that eCommerce search will accurately interpret – and respond to – their request for the perfect product. This belief is reflected in our site search technology, which was developed specifically for eCommerce a decade ago and continues to be best-in-class – delivering transparent relevancy to today's online shopper.

Mercado Ignition offers a way to boost site search effectiveness. Our Product Data Optimization service allows you to take advantage of your products' characteristics to make them easier to find. By extracting and exploiting inherent product attributes you can make sure your site responds to shoppers in the manner in which they like to shop. If you know YOUR shoppers tend to select products based on 'flavor', make it happen – expose that particular criterion, and make it easier for shoppers to make a purchase decision.

Your products are your most important assets. They're why shoppers come to you. Let your products do more of the work of attracting shoppers to your site. Mercado Ignition offers search engine optimization (SEO) capabilities that allow you to expose your rich product assortment to shoppers who are just beginning their shopping journey via Web search engines.

Conversion rates increase with Dynamic Navigation Refinements

Often, online shoppers don't know where to start looking on your site for what they want, or how to specifically request the product through a search query. Dynamic Navigation Refinements let you take them by the hand and guide them through your virtual aisles – taking shoppers closer to a purchase one step at a time.

Take the example of a customer looking for 'diver watches', but doesn't know that is what they're called. So he just searches for 'watches.' In addition to a result list of watches, the search returns general attributes such as brand, price, gender, or customer rating – along with refinements specific to watches, such as waterproof, warranty or strap type. By clicking on waterproof, he finds the diver's watches he was looking for. Allowing shoppers to narrow their selections this way helps them find products that fit their buying criteria, and make buying decisions quickly.

Mercado customers report three to five times higher conversion rates on product pages with refinement options than those with static navigation.

Mercado Ignition is ideally suited for established multi-channel and pure-play Internet retailers, as well as B2B eCommerce operators, looking for flexible and scalable licensed software or managed hosted merchandising solution built on the industry's best search and navigation platform.

Partnered for success

Mercado Ignition is complemented by a number of professional services offered by Mercado. A seasoned staff of software and retail veterans possesses the implementation and merchandising expertise to make your eCommerce project extremely successful.