MERCHANDISING
The power of merchandising – at your fingertips
Mercado Ignition makes the dream of merchandising ease a reality. Our Commerce Merchandising Console™ has been recognized as the most advanced in the industry, and has been described as a merchandiser's "dream application" by customers. Whether merchandising managers are creating and deploying dynamic merchandised landing pages for search engine or email marketing programs, or seasonal campaigns to blow out excess inventory, online retailers are using our merchandising console to push the online merchandising envelope – and are seeing great results.
Mercado Ignition makes it easy to apply merchandising know-how by allowing business users to set merchandising rules at global levels while layering additional merchandising rules at the category level, SKU level, or keyword level to account for any business scenario. By layering merchandising business rules you can execute the most complex merchandising strategies across large product catalogs with minimal effort.
It seems obvious but merchandising control should be in the hands of the merchandiser. In practice, the majority of merchandisers are dependent on information technology (IT) resources to execute basic merchandising tasks. Mercado Ignition gives control back to the merchandising team and lowers costs by reducing the dependency on costly IT resources.
Metrics Driven Merchandising™
Make your back-end statistics and Web analytics the centerpiece of your merchandising strategy. With Metrics Driven Merchandising your data is fully integrated into your merchandising strategies in real-time. Mercado Ignition will dynamically rank products using transactional metrics like number of items sold and viewed, revenue of items sold, and product freshness.
Results Driven Merchandising™
Instead of query based triggers, which require business users to identify every single way a shopper may search for particular products, Results Driven Merchandising uses one rule triggered by a product(s) in a results set to replace a myriad of rules and search term triggers.
Data – The DNA of online retail
We see your data as the DNA of your online retail operation. Mercado Ignition combines data from multiple sources, including Web analytics, ERP systems, and third-party vendors, into a consolidated dashboard accessible through Mercado Ignition's merchandising console. Unlike any solution today, Mercado Ignition aggregates valued data and transforms formerly static reports into actionable tools. Business users can identify important trends and immediately execute new business strategies from within any report.
With Mercado Ignition's Multivariate Testing (MVT) you can create, deploy, and measure the effectiveness of competing banners and merchandising strategies without IT support. The effectiveness of these strategies is measured with pre-integrated Web analytics data that includes conversion rates, click-throughs, and generated revenue.
