SEARCH & NAVIGATION

Connecting shoppers with your products

Ranging from small and medium sized businesses (SMBs) to large multi-channel retailers, the eCommerce experience usually starts with a shopper dialog that sounds something like this: "I'm looking for a blue dress shirt in tall styles." Shoppers typically start their online experience by looking for a particular product. This process may, in fact, start before they arrive at your site with a Web search. Mercado believes that the key to connecting shoppers with your products is a search and navigation experience that draws them closer to a purchase with every click and query. The technology behind Mercado Ignition is designed to do just that.

The key to our powerful search and navigation technology is transparency. Shoppers usually know what they want, but don't always know how to ask for it – and they shouldn't have to struggle to find it. Mercado Ignition provides advanced linguistic functionality that includes spelling correction, word stemming, configurable associations, and product synonyms. We feature over twenty industry-leading domains including: apparel and accessories; electronics; and many more. Business users can add and edit linguistic capabilities with their unique search terms. Our distributed 64-bit search architecture allows shoppers to search across millions of products.

Mercado Ignition indexes your product data, attributes and categories to dynamically create an intuitive shopping navigation scheme. As new products and attributes are added to your inventory, they are seamlessly integrated into your existing navigation experience. Business users can customize the navigation scheme by easily adding, removing, or grouping categories and attributes to create an optimal shopping experience.