SOLUTIONS FOR SMB INTERNET RETAILERS

On today's world stage, any business has an opportunity to be successful – to reach scores of online shoppers and turn them into customers. The Web has leveled the playing field and enabled the small-to-medium sized business (SMB) to sell its goods in ways and volumes not possible just a few years ago. About a quarter of all online revenue is generated by small eCommerce sites. How are they doing it?

The growth in the SMB Internet retailing market has been fuelled almost completely by the use of Web search engines. SMB Internet retailers have become the savviest segment of eCommerce in terms of making paid and natural search really have an impact on their business. Internet Retailer reports that online retailers in the $5 - $10 million dollar revenue range depend on search marketing for at least 50% of their site traffic.

And with soaring customer acquisition costs – search engine marketing (SEM) being the most expensive approach, costing retailers an average of $21 per order – SMB Internet retailers are now looking for ways to make these investments pay off. They are looking for a comprehensive "from Google to checkout" approach to eCommerce that engages shoppers early on in their product-seeking journey, and leads them – one step at a time – to a purchase. The shopping experience should deliver on the promise that was made at the start of your dialog with shoppers – and bring them back. It's lot more economical to retain a good customer than to attract a new one.

Smaller online retailers like evo are using Mercado to improve natural search rankings and greet shoppers with relevant and engaging landing pages that compel shoppers to buy and give them ideal evo brand experience.

A fully integrated hosted eCommerce featuring the latest in storefront technology, Mercado Ignition OnDemand is the ideal solution for the aggressively growing SMB Internet retailer who wants to see faster SEM ROI – through higher conversions and bigger shopping carts.